Here is why every entrepreneur needs a feedback loop to better their business

We’re all the best designers, the best writers, the best makers. Our sense of design and style is innovative, unique and engaging. We know it’s what our customers want because it’s what we want, right?

Right.  And if you believe that you’re probably wondering why you’re latest work isn’t resonating with people.

Last year when I set out to design my own book cover, I created something I thought was groundbreaking.  I spent hours and hours on it, went through dozens of iterations and collectively spent weeks working on what I thought was the best book cover ever.  I didn’t need anyone’s help.  I wrote the book, knew my audience and who else could represent my brand better than me?

But before I pushed the send button to get it off to my publishing company, I tried something.  I sat down and created a second version of it in about 20 minutes using Canva.  Something completely different.  Different colors, design, fonts – everything was different.

I then sent a quick text message to about 12 family and friends asking for their help.  Which cover do you like better?  I attached both images and asked them to vote for the one they liked best.  In less than an hour, everyone responded and the second cover that took me 20 minutes won out by a resounding 10-2 vote.  Not only that, they provided some really compelling reasons why. 

So I spent the next hour or two making some quick adjustments based on the feedback and sent it off to the publisher.

You don’t need to spend a ton of money on focus groups. Just create feedback loops for yourself with family, friends and maybe a few colleagues. Do this early on, and often.  The more feedback you get and the sooner you get it, the less time you’ll waste creating something that you think is going to lead you to fame and fortune.

My wife and I are constantly providing each other with feedback. Instead of writing an entire webpage of content, or my bio, or creating a new logo, I’ll write a quick paragraph or two, or crank out a quick design using a certain shape or color, and run it by her. Then, with her feedback, I’ll take it to the next level before I ask for feedback from a wider audience.

Feedback is your friend   It’s easily and readily available all around you. Make use of it. When someone tells you they read your book, or visited your website, ask for some quick feedback.  Have an idea for a new podcast, business, book, etc?  Need a name for your new business? Pitch some ideas to your significant other or a friend first and see what they think. 

We’re all great creators, but don’t fool yourself in to thinking you can (or should) go it alone.  Creating more feedback loops in your life and business will help you minimize the amount of time you’re spending creating something that ultimately might not be as valuable to others as it is to you.  It’s also the best way to get better and better at what you do.

Chris PuglisiComment